Adidas officializes partnership with Prada and announces first releases of collab

First release of the collaboration will be made later this year.

Adidas joins forces with Italian luxury goods house Prada to usher in a new collaborative journey that will explore both brands' legacy, technology and innovation, promising to challenge common sense through unexpected strategies.

The new vision of collaboration is inspired by the legacy of fashion and sportswear brands, recreating the timeless icons as they explore the limits of innovation. "The path to this is a dynamic evolutionary framework, made up of milestones that trace a major pattern break, while building a new environment for sharing ideas," the press release says. “Both Prada and adidas are experts in each of their segments - together they exchange, share and blend their different knowledge together with the universal goals of product innovation and constant design evolution.”

The collaboration is built on a true fusion of fashion and performance - adidas' sports legacy, coupled with its visionary technological development, blends Prada's renowned history with leather materials, and its panorama of luxury and quality, synonymous with original brands. from Italy.

The joint passion for the sports universe promises to be the soul of this creative partnership. Luna Rossa's sailing team, founded in 1997, led Prada to participate in America's Cup, the oldest trophy in the sport and the most prestigious sailing competition in the world - and is the perfect laboratory for testing new materials and technologies, and offering ideal conditions to perfect the science of sailing.

Throughout its history, adidas has pioneered innovation in sports and technology, making its focus on high performance a global icon. At the same time, Prada's iconicity lies in the interaction between form and function, luxury and utility, the ability to juxtapose different ideologies. The intersection between these two diverse worlds, reinforced by the continuous pursuit of excellence, inevitably points to a new uniqueness. At its peak, this collective effort will result in the launch of a new sailing-inspired performance shoe, to be unveiled in 2020.

Brands also began to explore their creative archives. The first step of this joint journey debuts later this year, with the release of two limited editions of the 'Prada for adidas' collection, which draws on both brands' rich heritage, paying tribute to the timeless icons. Original from the sport, transported into urban fashion and translated into luxury, classics of both are here, recontextualized and revisited.

The first collab will be launched for both genres in December 2019, marking a special partnership between creation and manufacturing, these limited editions being produced entirely by Prada in Italy. Each brand will bring a unique perspective to the conversation, based on research, exploration and the search for new frontiers. "Prada for adidas is a laboratory of ideas, a new vehicle for creativity."