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Brand Botswana, a department of the Botswana Export Development and Investment Authority (BEDIA), which works closely with the government, announced that they would be paying the rapper the equivalent of 23,000 US dollars to market diamonds – the country's main export - shortly after Ja Rule performed in the capital Gaborone. According to news reports, the amount of money paid to the artist could increase as Brand Botswana and Ja Rule are exploring possibilities of featuring Botswana in the rapper’s television shows. Only time will tell if this investment will indeed pay off for Brand Botswana. (globalvoicesonline.org)
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